Amazon Prime Experience FYC 2023

We transformed Citizen News in Hollywood, CA. to an Amazon Prime hub hosting 12 screenings over one month. After every screening, tv critics were welcomed into an interactive experience that takes TV critics “Beyond the Screen". “Beyond The Screen” was an experience that was a walkthrough of the creative process that goes into making Prime Video content, with each creative discipline getting its own vignette. Collectively the areas offer a journey through the magic and talent that PV titles go through, which offers a glimpse of “Behind The Screen.” Six categories were brought to life, each category representing multiple titles in the space. The categories include Writing, Costume Design, Production Design, Hair & Makeup, Sound & Music, and Visual Effects.

Costume Design:

General Areas + Screening Zone:

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Hair & Makeup Vignette:

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Sound & Music Room:

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Writing Vignette:

Production Design:

Visual FX Vignette:

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Tv Installations, Writing Vignette, Visual FX: Creative Direction by: Susan Houmes ∙ Renderings by: Tracy Llewellyn

Maisel Set:

Agency: Cartwheel & Co. ∙ Lead Designer: Susan Houmes ∙ Concept Director: Stephanie Dally ∙ Creative Director: Lindsey Jahnke ∙ Graphic Designer: Emily Alley ∙ Los Angeles, CA.