WET N WILD PUMP COLLECTION LAUNCH.
To celebrate the launch of the new Wet N Wild collection, Pump, we designed and produced a retail pop-up store open for guests to test, swatch, and be among the very first to purchase pieces from the new collection. Following the retail experience, brand partner Cassey Ho, led an adrenaline-packed pilates class for guests and their puppies to attend.
CONCEPT Drawings:
Agency: BMF ∙ Associate Creative Director: Heather Carr ∙ Lead Designer: Susan Houmes ∙ Photography: Tory Stolper Photography ∙ Los Angeles, CA.