HBO GOSSIP GIRL SEASON 2 PREMIERE.
Influencers joined us to celebrate the launch of HBO's new season of Gossip Girl in Brooklyn, NY. They were immersed into a Glam Salon for the “Pregame”, followed by a screening of the very first episode of the season, and then taken into an ephemeral nightclub to dance the night away. The activations included a piercing station, beauty partnership displays, a glam salon, DJ, content creation, character vignettes, Hors d'oeuvres + craft cocktails, and S2 easter eggs + immersive elements sprinkled throughout the entire space.
Agency: Industria Creative ∙ Lead Freelance Designer: Susan Houmes ∙ Creative Director: Anthony Larrisey ∙ Creative Strategist: Sara Ravid ∙ Graphic Designer: Matt Richardson ∙ Brooklyn, NY