ESTEE LAUDER ADVANCED NIGHT REPAIR EYE LAUNCH.
An interactive experience that guided attendees on a journey through Estee Lauder’s Advanced Night Repair in celebration of the brand’s eye cream launch — educating guests on the benefits and key technologies of the product through a multimedia experience. Targeted media and influencers discovered the power of the product to help repair and prevent the visible impact on skin of modern-day assaults, with an emphasis on blue light.
FLOOR PLAN + CONCEPT Drawings:
Agency: BMF ∙ Associate Creative Director: Heather Carr ∙ Lead Designer: Susan Houmes ∙ Rendering Collaboration with: Nick Pecher ∙ Photography: Marissa Joy Photography ∙ Los Angeles, CA.