Nars Orgasm Influencer Tour.
Top-tier beauty influencers were invited to embark on a premium experience that embodied the launch of the NARS Orgasm collection. The 3-day influencer trip took place in Las Vegas and was centered around curated dinners and immersive activations. The beauty influencers had an eventful three days including a welcome reception, Nars Orgasm product launch party, immersive dinners, Yoga in the Valley of Fire, casino night at the Nars-themed casino, and a relaxing spa day.
CONCEPT Drawings:
Agency: BMF ∙ Associate Creative Director: Heather Carr ∙ Lead Designer: Susan Houmes ∙ Assistant Designer: Nick Pecher ∙ Photography: Sean Smith Photography ∙ Las Vegas, Nevada