NYX x Barbie — Susan Houmes

NYX X BARBIE PRODUCT LAUNCH.

Hi Ken! Hi Barbie! Welcome to Barbie Land! A magical night on the Mondrian Rooftop in La La Land was transformed into Barbie Land to host 350+ influencers to come celebrate the launch of NYX Professional Makeup’s collaboration with Barbie. We turned up the Ken-ergy at our Barbie Party with product sampling in the vanity vault, a disco catwalk, dance performances led by the Ken’s of the party, endless in-world photo ops, and dancing the night away under the disco balls.

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Agency: CSM ∙ Sr. Freelance Designer: Susan Houmes ∙ Creative Director: Ariel Zuckerman ∙ Creative Strategist: Mary Kate Cunforto & Julia Scaglione ∙ Graphic Designer: Joanne Zhang ∙ West Hollywood, CA.