LIONSGATE+
To celebrate the “It Lives on Lionsgate+” brand campaign, we designed a mural museum pop-up in London and Mexico City. We partnered with well-known street artists and muralists in each market to curate large-scale murals inspired by Lionsgate+ different emotive pillars. We designed temporary walls in a maze-like fashion so consumers were surrounded by murals on all sides at all different scales. A live muralist in each market painted an ongoing live art piece on-site over the duration of the weekend event. Taking the emotive pillars to the next level, we immersed guests into curated playlists through a silent disco in London and live a live DJ in Mexico City. Activations, performative dance, photo moments, and curated mixology were worked into the venue space as well for guests to experience and celebrate the launch of Lionsgate+.
LONDON MURAL MUSEUM:
RENDERINGS, FLOOR PLAN & ELEVATIONS:
MEXICO MURAL MUSEUM:
Agency: Cartwheel & Co ∙ Lead Freelance Designer: Susan Houmes ∙ Creative Director: Stephanie Dally ∙ Graphic Design Art: Emily Alley ∙ Mexico City & London