SUPER BOWL PARAMOUNT EXPEDITION VEGAS: JOURNEY TO THE PEAK
Paramount Global, the broadcasting and streaming home of Super Bowl LVIII, brought “A Mountain of Entertainment” to Las Vegas, showcasing a display of Paramount Global’s beloved entertainment series and films to life across a block-long footprint. The four-day-long brand activation was divided into five main areas: Base Camp, The Chalet, The Ridgeline, The Village, and Paramount Station. Featured IPs include Yellowstone, 1923, Ghosts, Sistas, Bob Marley, Fire Country, Survivor, and more.
Agency: AGENC ∙ Strategy: Stephanie Dally ∙ Creative Director: Chris Mylrea, 3D IP Art Director & Creative Direction: Susan Houmes & Tina Columbus ∙ 2D Art Director: Taryn Rickard ∙ Experiential Designers: Steffy Zambrano, Jonathon Staton, Tracy Llewellyn ∙ Jenny Graphic Designers: Michelle Serpico, Danica George ∙ Photography: Line 8 Photography, Scott Clark Photo ∙ Los Angeles, CA.
Video from: Paramount EBE
