NYX COSMETICS @ BEAUTYCON NY.
An interactive footprint celebrating the exclusive launch of the Strictly Vinyl Collection. In an effort to drive product buzz and brand equity at BeautyCon, there were three tutorial stations within the footprint, showcasing product benefits, and educating consumers on recommended application techniques for the eyes, lips, and highlighting their best features.
CONCEPT Drawings:
Agency: BMF ∙ Associate Creative Director: Heather Carr ∙ Lead Designer: Susan Houmes ∙ Graphic Designer: Nick Pecher ∙ Photography: Sean Smith Photography ∙ New York