NYX TWISTED WORLD OF OZ.
Influencers and consumers were invited to celebrate the launch of NYX 2021 halloween looks at the “Twisted World Of Oz” pop-up on 3rd Street Promenade. A linear 100’ experience was transformed into a whimsical world inspired by the original Wizard Of Oz book. Photo Ops, Illusions, and characters filled the space as guests made their way down the yellow brick road. Truly, there’s no place like NYX.
DRAWINGS + FLOOR PLAN:
Agency: CSM ∙ Freelance Lead Designer: Stephanie Dally ∙ Freelance Designer: Susan Houmes ∙ Santa Monica, CA.